Let’s remember when India was ransacked and plundered for years and years.

Now, after independence, as we are free of invaders, trying to establish ourselves, we have attained a point where our country’s revenue generation exceeds 12 lakh crore rupees with an increase yearly.

The real estate market is one factor that helped India achieve this milestone.

 

The year 2023 proved to be a bumper year for real estate. India’s real estate market showed remarkable growth. Young affluent Indians drive the surge with rising disposable income, more demand for bigger homes, and investing in high-end housing units in the expectation of even bigger returns. As of a recent estimate, the real sector in India is projected to be USD 1 Trillion by creating millions of jobs and investment opportunities, and by 2047, industries are likely to be USD 5.48 trillion sector.

According to market statistics Luxury housing season in desktop, 7 cities jumped 5 times in 2023 compared with 2018 and looking just at units priced over 4.8 million U.S dollars. Sales surged by a whopping 243% in the first 9 months. All these data clearly show real estate market is a major growth sector, especially if you follow the right real estate marketing strategies.

Top 10 Real Estate Marketing Strategies for 2024

Notable statistics reveal that 73% of buyers spoke with just one real estate agent while looking for a home, underscoring the significance of raising awareness and contacting buyers as soon as possible.

What does real estate marketing strategy mean? Marketing can be defined as the process of selling, distributing, and promoting a product or service. It includes a variety range of activities and strategies aimed at identifying and fulfilling customer needs. Now if we talk about real estate marketing strategies – it’s a long-term plan that targets achieving company goals by widening its knowledge about customer expectations and desires.

A study by the National Realtor Association (NAR) shows that 89% of buyers recently bought their homes through brokers or real estate agents. That’s the reason why one should have a solid grasp of real estate marketing strategies.

Let’s understand one by one real estate marketing ideas that an individual can follow to increase their lead:

1. Invest in Brand Image

Your brand image defines who you are in the real estate market. What makes you unique compared to other agencies? From printing a business card to building a website all should be consistent across marketing material. A well-developed brand image decides your impression scorecard by establishing reliability among potential clients.

2. Build a Website

During the development of a website for a real estate business make sure to create a site in a client-friendly way. Update your site regularly as it helps with search engine optimization such as:

  • Enhance Ranking
  • Improve crawling and indexing
  • Augment user experience

Website creation gives interested buyers an online portal to learn more about real estate agencies and also about available properties.

3. Run Paid Promotion

Platforms like YouTube, Instagram, and Facebook can be used as tools to get in touch with home buyers, advertise listings, and expand your brand. Social media platforms permit you to pick a target audience, post type, cost-effective budget, and promotion length. Add targeted hashtags to increase the quality of SEO.

4. Client Tracking

To maintain company interaction with current and potential customers, we use a powerful software tool known as CRM customer relationship management. CRM has the following uses:

  • Track client communication.
  • Set up reminders
  • Help to analyse to improve your marketing strategies.

5. Email Campaigns

Distribute a monthly newsletter curated from your blog posts, and notify acquaintances of any new real estate listings. Provide a virtual staging of the house, a video walkthrough of the property, or pictures of the properties with links to the complete listing.

6. Virtual Staging

Buyers can get a sneak peek of the house’s appearance with a virtual staging website. The time and cost of physically staging the property are reduced when you stage it online. 85% of staged homes sold for 5-23% more than upstaged properties, according to a 2023 study. Staging virtually simplifies the decorating procedure.

7. Business Partnerships

Make use of your local connections to promote listings by teaming up with coffee shops, clothes boutiques, and home décor showrooms. You can even encourage them to take part in an open house event.

8. Display Testimonials

With your real estate marketing, your happy past customers are a great way to increase your credibility and foster trust. If a sale proceeds well, follow up with the clients you assisted to obtain a paragraph-long summary of your helpfulness.

Put the stuff on your website as soon as you get it and the clients consent to project it so that potential clients may see how well you’ve previously assisted others in similar circumstances.

9. Webinar Co-Hosting

Do you want to make it simple for local buyers and sellers to comprehend the state of the market? Collaborate with a nearby lender, title business, or even your preferred staging company to provide a webinar on a subject that appeals to people who are thinking about buying a home.

For instance, you could collaborate with a home remodelling company to host a webinar about the best upgrades that sellers can do to increase the value of their properties and increase sales prices. Since state-specific preferences may vary, this is useful information that merchants may not find online.

10. Real Estate Podcasting

A common way for customers to learn, keep informed, and have fun is through podcasts. Initiating a podcast addressing a variety of real estate subjects, such as market patterns and guidance for novice purchasers, allows real estate brokers to expand their consumer base and position themselves as authorities in the field. These are some of the steps one should keep in mind when generating leads for their business.

Conclusion

Investments are on surge in INDIA. India’s total inflow since independence amounts to 950 billion dollars. India before independence was looted resulting declining in standard of living. Now India’s growth is unmatched, by 2027 the number of millionaires will increase by 69%. Where this all shows how big our growth is. Real estate is poised to see a boom in recent years, Consequently utilizing successful marketing techniques is essential to seize this chance.